Frequently Asked Questions

Anna Świątek
Written by Anna Świątek

How do I improve the effectiveness of my piano ad?

Options for additional promotion for the ad. What can be done to make the ad attractive to customers looking for pianos on Klaviano?


To increase the effectiveness of your ad, try to give as much information as possible about the instrument:

  1. What is it called? Establish the manufacturer and model.

  2. Give the exact dimensions of your piano.

  3. Give the year of manufacture and the year of the last restoration or major repairs, if any (you can list the extent of these in the description field).

  4. Colour, finish, additional decorations, number of pedals and keys.

  5. Relevant additional information, e.g. possible damage, past repairs, date of last tuning, where the piano is stored (also which floor it is on) or any unique history of the piano.

  6. Photographs of the piano from different sides, and maybe you can also record its sound.

  7. Your own personalised title for your advert, including unique information about your piano such as a known previous owner, original decorations or the history of the piano. (Option only available for piano dealers using the Prestige Piano Seller package)

    Completing the news about your piano will be helped by the completion rate of your ad - a circle with a % will show you how well your ad is completed.

You can also take the option of additional promotion of your ad on Klaviano.com by using:

  • Featured ad - it is highlighted in the instrument listing with a red frame and a special label, so that it stands out and attracts more interest. In addition, the Recommended ad is displayed more often to people looking for pianos and grand pianos on Klaviano. It always appears at the top of the list of instruments and on the pages of other similar ads. Add a Featured ad / Update my ad to Featured.

  • Boost your ad - by default, adverts on Klaviano are sorted by the date they were added. This means that your ad drops down the list over time as other users add new ads. With a boost, your ad reappears at the top of the list - just as if it had just been added! Bump my ad

  • Promote your piano on Klaviano's social media - we run a profile on Instagram and Facebook, and we can also showcase your unique piano or piano showroom on them. Get back to us if you are interested in this form of promotion for your piano or piano showroom.

For more tips and pictures of where and how to find information about your piano, see: 

4 reasons why you should make a good piano description

9 steps to a fast and effective piano sale

Types of pianos and grand pianos - How to measure a piano?

How do I find the serial number on a piano?

Where to look for information about my piano?

What photos will effectively sell your piano on Klaviano?

How much is an old piano worth?

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